Using Lobby CRE to Streamline Asset and Investor Reporting and Deliver Actionable Insights

Headquarters:
Utah

Portfolio Size:
$500 million AUM &
1,200 Apartments

Property Type:
Multifamily

Property Management System:
Multiple

Who is Elan Multifamily Investments?

Elan Multifamily Investments (EMI) is a Utah-based private equity firm specializing in core+, suburban, and value-add assets. The firm has experienced significant growth in its 27 years of multifamily investing. Today, EMI has $500 million in assets under management and 1,200 apartments in four northwestern mountain states.

In a studied response to EMI’s 4th business pillar (“continual investment in data-driven decision making”), the firm conducted a comprehensive comparison of available solutions for a tool that could deliver reliable, actionable insights for asset analysis and investor reporting. Lobby CRE proved to be the favored solution.

Problems Elan Multifamily Investments Needed to Solve

Too Many Systems
EMI prides itself on competing with institutional firms while instilling agility in their multifamily investing practice, using several CRE tech systems in tandem to deliver the best results for their clients. However, extracting meaningful insights and generating investor-friendly reports was once a challenge for the firm. Co-Owner & COO Christie Johnson communicated, “A key outcome for our tool selection was the ability to customize dashboards across our team and property types as a direct translation of our comprehensive business plans for each asset. In our 6-month market test period, no other tool compared in this area to Lobby CRE.”
Time-Consuming Manual Entry
For years, the team relied on layers of Excel files and time-consuming manual assembly of data from several sources. Said Portfolio Asset Manager Marie Wodele, “Traditionally, our reporting consisted of copying and pasting from multiple spreadsheets, manipulating data manually, pulling individual property reports, and then dumping the reports into a single document for our investors.”

Why Did Elan Multifamily Investments Choose Lobby CRE?

EMI needed better visibility into its portfolio to extract actionable property insights for the firm to effectively manage their assets and consistently deliver accurate, standardized information to their investors. Lobby CRE’s KPI Dashboard allows the firm to track key metrics and monitor changes in the portfolio in real-time. Said Marie,

“I can view the key metrics for all of our properties on one dashboard rather than searching property by property for the information I need.”

The functionality to identify inconsistencies and drill into the layers in real-time is a game changer in my ability to connect data to activities at our properties.” Leveraging the portfolio’s comprehensive data from a single dashboard streamlines communication within the firm, eliminates errors and duplicate info, and ensures investors receive the most accurate, up-to-date property information every time.

Interested in reading more? Click the button below to download the full PDF and discover what Lobby CRE tools Elan Multifamily Investments was able to use to achieve their desired results.

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